Genetic modification leading to increased day/nighttime scent production 10-fold
Breeding for other qualities has resulted in the loss of scent in many flowers and plants.
Genetically enhancing production of scent compounds and changing the plant’s rhythm of volatile scent compound production to a continuous steady state so that daytime scent production is essentially at the same level as nighttime production.
Genetic modification leading to an up to tenfold increase in the production of volatile phenylpropanoid compounds, irrespective of the plant’s endogenous rhythm of scent production.
Increases level of plant-pollinator interactions
Enables the creation of novel genetic varieties for breeding purposes
Increases plant/flower’s commercial appeal
To identify target commercial varieties and to generate plants with the desired traits
- Over a third of participants in Flowers and Plants Association surveys stated that scent influenced their choice of flower purchase.